“Atlas” is engaged in producing top order home appliances in Pakistan. Recognition of its achievements in quality products are manifested in the form of the ISO 9002 certification. The success tale spread well over 25 years when Atlas produced the first Air Cooler of Pakistan. Later on Atlas started producing washing machines, gas and electric geysers. Keeping in view the requirements and purchasing power of all the segments of the society Atlas has introduced different Air Cooler to meet demands of its customers. Atlas has the honour to produce complete plastic body air cooler for the first time in Pakistan. In Pakistan Atlas has not only introduced a large range of Room Air Coolers in plastic body, but in different sizes and volumes as well. Atlas in order to maintain its superiority in producing public utility products has introduced Hobs and Stoves. It was an instant success’ due to its design, effectiveness and affordable price amongst the consumers. Research based products of Atlas enjoyed a sense of superiority over similar products in the open market. The objective is, however,to offer consumers products of international quality at affordable price and this can be judge by the fact that they are being exported to Saudi Arabia, Dubai, Bangla Desh, Sri Lanka and Afghanistan from the last couple
of years, and their demand is growing day by day.